The global sport industry combines passion with complex commercial, operational and integrity challenges. This MSc develops managers for clubs, federations, agencies, events and sport-tech firms. You will study sport economics, branding and fan engagement, finance and sponsorship, events operations, governance and media rights. The capstone is a strategic initiative for a real or simulated sport organisation assessed by faculty and industry reviewers.
MSc Sports Management is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 36. Students move from Sport Industry Economics & Business Models through Sport Industry Economics & Business Models; Sport Marketing, Branding & Fan Engagement; Sport Finance, Sponsorship & Revenue Models; Research Methods in Sport Management; Event Management, Stadium Operations & Safety; Sport Law, Governance & Integrity, and finish on MSc Sports Management Capstone.
Each course has a question, a method, and a submission. In this field, students diagnose one organisation and carry a decision through to a recommendation. Reading is a case, a short financial extract, and a stakeholder note. The artefact a marker expects is a consulting brief a manager could use.
The award is built so that a graduate can do the following in practice: Design commercial and fan-engagement strategies for sport properties Manage events and venue operations to professional safety standards Structure sponsorship and media rights negotiations ethically
Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass.
The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.
Kraków's sporting culture and international online cohort provide dual perspectives: community sport and elite commercial ecosystems. Integrity, inclusion and athlete welfare are core — not electives.
Find your programme
Start your application
Campus and city
Our story since 1855
